The Hot Trends Of Internet Marketing

Copyright (c) 2011 Patric Chan

Can you spot the trend that there is a "flavor of the month" product being sold to you. Your inbox gets flooded by emails from other internet marketers promoting it. Is it a coincidence?

If you recall, social media was all the rage, beginning with Twitter and then Facebook. Or the other way round.

Out of nowhere, these 'super stars' of the social media emerged. As a matter of fact, even marketers who once preached Adwords abandoned what they taught and say Facebook was the thing. Facebook works, Adwords doesn't.

Then everybody was rushing to 'local business' opportunity, saying how EASY it is to make money by selling to local businesses instead.

But there's an obstacle - it is not easy to get local business. In truth, no one will pay you $2,000.00 for stuff that don't work. Business owners are not stupid and you know what, most of them are much more experienced than you when it comes to business building. To be frank, it's doubtful whether those who taught 'local business' actually do local business.

New "flavor"? Welcome to mobile marketing. Heck, that's not even internet marketing. Yeah, I know - it's the NEXT THING and there are huge opportunities in it. But hey, how many opportunities can you juggle? Maybe a lot, who knows.

But aren't all of these simply 'hot trends'?

As part of human behavior, it is our nature to "seek" new opportunities but not so much that we need THAT opportunity but our characteristic of not being to be left out.

In a nutshell, we don't want to miss out the next big thing (if it did become one).

Sometimes, the opportunity is just in front of your eyes but you don't see it. Let's take social media and mobile marketing - what do they teach in common? Another channel to build a mailing list.

Wouldn't it be easier to build a mailing list by using the good ol' methods like article marketing, Google Adwords, blogging, etc if you've already learned that in the past and proven to work for thousands of marketers? If you want to build a mailing list, all you need is to setup a converting squeeze page with a good free offer and send targeted traffic to that page. That's it.

People are "fooled" by simplicity. They thought it has to be more difficult than this to crack the internet wealth's code!

The concept is easy but the tough part is knowing how to create a converting squeeze page and where you can get targeted traffic. The good news is, it won't be tough for long if you start learning these skills instead of learning about 'local business'. Don't you think the marketers who sold social media, mobile marketing and all sort DID master these skills and now they are making money online?

Since we're talking about these topics, here are some tips…

How To Increase Conversion On A Squeeze Page

There are many elements that influence your conversion but if we were to choose just one, focus on the free offer. What are your website visitors actually getting for giving their name and email address to you? An ebook? Well, that's actually not the answer you should be giving - the answer should be information that is valuable to them.

Where To Get Targeted Traffic

Again, so many options. The answer should be the traffic source that you can get immediately and the kind of traffic that is looking for what you have to offer. This is none other than Google Adwords. Yes, it's not free but think again… is traffic from youtube.com is free? It's free if you can create the video on your own but what is the likelihood that you can get traffic with your video by tomorrow?

So as you can see by now, the word 'free' is hard to quantify.

Here's the #1 rule when it comes to using Google Adwords - always drive traffic to a squeeze page so that you build a list. Never send traffic to a salesletter.


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Get Patric Chan's internet marketing strategies for free today at his website, patricchan.com.